Matthew Prokofev

Conducted comprehensive market and competitor analysis to inform strategic product and UX decisions.

Developed robust information architecture and critical user flows, enhancing product usability and navigation.

Defined core UX strategy and key scenarios, guiding the product development lifecycle.

Identified and resolved critical UX issues specific to Web3 environments, improving user onboarding and engagement.

Executed rigorous testing of navigation models and AI-powered onboarding processes to optimize user adoption.

Elevated conversion rates by 10% through strategic UI/UX iterations and data-driven design improvements.

Accelerated team delivery speed by ~35% by implementing a comprehensive design system and optimized workflows.

Reduced page load time by 15% through meticulous asset optimization, enhancing user experience and SEO performance.

Led a UI team of 2 designers, overseeing task allocation, conducting design reviews, and fostering collaborative efforts.

Developed and maintained a scalable design system with detailed specifications, ensuring consistency across all digital products.

Launched 6 new pages across 6 diverse regions (APAC, LATAM, India, Africa, Europe) utilizing WordPress, expanding global market reach.

Successfully delivered two new digital products from conception to launch, demonstrating end-to-end product development capability.

Launched a pilot program for 4 modules, resulting in a 20% reduction in user task processing time and improved operational efficiency.

Designed 13 distinct functional modules using Flutter, enhancing product functionality and user experience.

Developed and implemented a robust cross-platform design system, improving consistency and efficiency across products.

Conducted comprehensive usability audits and optimized product logic, significantly enhancing the overall user experience.

Mentored team members and conducted technical workshops, fostering skill development and elevating design quality within the team.

Reduced design production time by 30% through strategic systematization and process optimization.

Directed a team of 8 designers, providing mentorship and conducting rigorous design reviews to elevate team performance and output.

Developed comprehensive brand identities for over 10 digital products and 20+ conferences, strengthening brand presence and recognition.

Established efficient design workflows and team operations, significantly improving productivity and cross-functional collaboration.

Produced detailed brand guides and over 100 visuals and presentation decks, ensuring consistent brand messaging and application.

Achieved shortlist status for the VTB × Magnit AI shopping assistant project, recognizing innovative design and strategic contribution.

Managed a team of 3 designers, guiding projects from concept to completion and fostering collaborative design efforts.

Successfully transitioned multiple brands to digital platforms, including websites, UI, and visual assets, expanding digital footprint.

Developed comprehensive brand books and digital guidelines, ensuring consistent brand application across all channels.

Conducted thorough design reviews to maintain strict brand consistency across all deliverables and marketing materials.

Designed and developed adaptive UI layouts and graphics for various websites, enhancing user experience and responsiveness.

Produced comprehensive visual systems, icons, and illustrations for diverse digital products, improving visual appeal and usability.

Maintained strict visual consistency within established brand guidelines across all projects, reinforcing client brand identities.

Optimized graphics for rapid loading times and Retina displays, significantly improving performance and visual quality across devices.