About
Senior UI/UX Designer with over 8 years of experience, specializing in Web3 and Fintech. I transform complex systems into intuitive, human-centered products, excel at building robust design systems, and integrate AI tools to accelerate product research and innovation. My expertise drives measurable improvements in user experience, conversion rates, and team efficiency.
Work
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Summary
Led product and UX strategy for a new Web3 wallet, focusing on user experience and market integration.
Highlights
Conducted comprehensive market and competitor analysis to inform strategic product and UX decisions.
Developed robust information architecture and critical user flows, enhancing product usability and navigation.
Defined core UX strategy and key scenarios, guiding the product development lifecycle.
Identified and resolved critical UX issues specific to Web3 environments, improving user onboarding and engagement.
Executed rigorous testing of navigation models and AI-powered onboarding processes to optimize user adoption.
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Summary
Spearheaded UI/UX initiatives and team leadership, driving design system implementation and significant improvements in conversion rates and team efficiency within a fast-paced Fintech environment.
Highlights
Elevated conversion rates by 10% through strategic UI/UX iterations and data-driven design improvements.
Accelerated team delivery speed by ~35% by implementing a comprehensive design system and optimized workflows.
Reduced page load time by 15% through meticulous asset optimization, enhancing user experience and SEO performance.
Led a UI team of 2 designers, overseeing task allocation, conducting design reviews, and fostering collaborative efforts.
Developed and maintained a scalable design system with detailed specifications, ensuring consistency across all digital products.
Launched 6 new pages across 6 diverse regions (APAC, LATAM, India, Africa, Europe) utilizing WordPress, expanding global market reach.
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Summary
Designed and delivered two digital products from scratch, optimizing user task processing and developing scalable design systems within a complex B2B environment.
Highlights
Successfully delivered two new digital products from conception to launch, demonstrating end-to-end product development capability.
Launched a pilot program for 4 modules, resulting in a 20% reduction in user task processing time and improved operational efficiency.
Designed 13 distinct functional modules using Flutter, enhancing product functionality and user experience.
Developed and implemented a robust cross-platform design system, improving consistency and efficiency across products.
Conducted comprehensive usability audits and optimized product logic, significantly enhancing the overall user experience.
Mentored team members and conducted technical workshops, fostering skill development and elevating design quality within the team.
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Summary
Led a team of 8 designers, establishing workflows and unifying brand visuals across numerous digital products and events, reducing production time by 30%.
Highlights
Reduced design production time by 30% through strategic systematization and process optimization.
Directed a team of 8 designers, providing mentorship and conducting rigorous design reviews to elevate team performance and output.
Developed comprehensive brand identities for over 10 digital products and 20+ conferences, strengthening brand presence and recognition.
Established efficient design workflows and team operations, significantly improving productivity and cross-functional collaboration.
Produced detailed brand guides and over 100 visuals and presentation decks, ensuring consistent brand messaging and application.
Achieved shortlist status for the VTB × Magnit AI shopping assistant project, recognizing innovative design and strategic contribution.
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Summary
Led digital art direction and brand systems, managing a team of 3 designers to migrate brands to digital platforms and ensure consistency.
Highlights
Managed a team of 3 designers, guiding projects from concept to completion and fostering collaborative design efforts.
Successfully transitioned multiple brands to digital platforms, including websites, UI, and visual assets, expanding digital footprint.
Developed comprehensive brand books and digital guidelines, ensuring consistent brand application across all channels.
Conducted thorough design reviews to maintain strict brand consistency across all deliverables and marketing materials.
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Summary
Provided freelance graphic design services, specializing in UI-oriented visual design and digital product graphics for diverse clients.
Highlights
Designed and developed adaptive UI layouts and graphics for various websites, enhancing user experience and responsiveness.
Produced comprehensive visual systems, icons, and illustrations for diverse digital products, improving visual appeal and usability.
Maintained strict visual consistency within established brand guidelines across all projects, reinforcing client brand identities.
Optimized graphics for rapid loading times and Retina displays, significantly improving performance and visual quality across devices.
Languages
English
Russian
Skills
UI/UX Design
User Interface Design, User Experience Design, Product Design, Interaction Design, Information Architecture, Wireframing, Prototyping, Usability Testing, A/B Testing, User Research, Competitor Analysis, UX Strategy, Responsive Design, Mobile Design.
Design Systems
Scalable Design Systems, Design System Implementation, Design Guidelines, Component Libraries, Design Operations, Systematization.
Visual Design
Visual Concepts, Brand Identity, Brand Guidelines, 3D Elements, Micro-animations, Graphic Design, Digital Assets, Visual Consistency, Asset Optimization.
AI Integration
AI-powered Research, AI Onboarding, AI Shopping Assistant, AI Tools, Data Analysis.
Project & Team Leadership
Team Leadership, Design Team Management, Task Allocation, Mentorship, Stakeholder Management, Cross-functional Collaboration, Agile Methodologies, Project Management, Workflow Optimization.
Industry Expertise
Web3, Fintech, B2B, E-commerce.
Software & Tools
Flutter, WordPress, Figma, Sketch, Adobe Creative Suite (Inferred).